{"id":3721,"date":"2021-08-31T17:35:50","date_gmt":"2021-08-31T08:35:50","guid":{"rendered":"https:\/\/www.portals.co.jp\/backnumber\/?p=3721"},"modified":"2022-01-21T10:24:58","modified_gmt":"2022-01-21T01:24:58","slug":"google%e3%82%b3%e3%82%a2%e3%82%a2%e3%83%ab%e3%82%b4%e3%83%aa%e3%82%ba%e3%83%a0%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e3%81%93%e3%81%a8-vo-8","status":"publish","type":"post","link":"https:\/\/www.portals.co.jp\/backnumber\/2021\/08\/31\/google%e3%82%b3%e3%82%a2%e3%82%a2%e3%83%ab%e3%82%b4%e3%83%aa%e3%82%ba%e3%83%a0%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e3%81%93%e3%81%a8-vo-8\/","title":{"rendered":"Google\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068 vol.08"},"content":{"rendered":"<div>\n<div>\u304a\u306f\u3088\u3046\u3054\u3056\u3044\u307e\u3059\uff01\u3088\u3046\u304d\u3087\u3093\u3067\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u672c\u65e5\u306f<\/div>\n<div>\u300cGoogle\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u300d<\/div>\n<div>\u7b2c8\u5f3e\u3067\u3059\u3002<\/div>\n<\/div>\n<div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>Google\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u3068\u306a\u308b<\/div>\n<div>\u4ee5\u4e0b\u306eGoogle\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u5185\u5bb9\u3092\u5c11\u3057\u305a\u3064\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div><a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates<\/a>\uff08\u82f1\u6587\uff09<\/p>\n<\/div>\n<div><a href=\"https:\/\/webmaster-ja.googleblog.com\/2019\/10\/core-updates.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/webmaster-ja.googleblog.com\/2019\/10\/core-updates.html<\/a>\uff08\u65e5\u672c\u8a9e\u8a33\uff09<\/div>\n<div>\u00a0<\/div>\n<div>\u65e5\u3005\u306e\u5bfe\u7b56\u3001\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5f8c\u306e\u5bfe\u5fdc\u306b\u3064\u3044\u3066<\/div>\n<div>\u3054\u7406\u89e3\u3092\u6df1\u3081\u3066\u3044\u305f\u3060\u304f\u4e00\u52a9\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u524d\u56de\u306f\u3001<\/div>\n<div>\u00a0<\/div>\n<div>Google\u304c\u63d0\u793a\u3057\u3066\u3044\u308b<\/div>\n<div>\u00a0<\/div>\n<div>\u300c\u6bd4\u8f03\u306b\u95a2\u3059\u308b\u8cea\u554f\u300d\u306b\u3064\u3044\u3066<\/div>\n<div>\u00a0<\/div>\n<div>\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/div>\n<\/div>\n<div>\n<div>\u00a0<\/div>\n<div>\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002<\/div>\n<div>\u00a0<\/div>\n<div>==========<\/div>\n<div>\u00a0<\/div>\n<div>1. Google\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u5185\u5bb9\uff09\u91cd\u8996\u3067\u3042\u308b\u300d<\/div>\n<div>\u00a0<\/div>\n<div>\n<div>2.\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3088\u308a\u3082<\/div>\n<div>\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u793a\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001<\/div>\n<div>\u305d\u306e\u4e0a\u3092\u76ee\u6307\u3059\u3053\u3068\u306f\u96e3\u3057\u3044<\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div>\n<div>3.\u5b9a\u671f\u7684\u306a<\/div>\n<div>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e<\/div>\n<div>\u898b\u76f4\u3057\u306b\u52a0\u3048\u3066\u3001<\/div>\n<div>SEO\u4ee5\u5916\u3067\u306e\u96c6\u5ba2\u65b9\u6cd5\u3001<\/div>\n<div>Google\u5e83\u544a\u3001SNS\u30c4\u30fc\u30eb\u306a\u3069<\/div>\n<div>\u3092\u7a4d\u6975\u7684\u306b\u8a66\u3057\u3066\u307f\u308b<\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div>4.\u4e00\u4eba\u4e00\u4eba\u306e\u304a\u5ba2\u69d8\u304b\u3089<\/div>\n<div>\u53e3\u30b3\u30df\u3067\u5e83\u304c\u308b\u3088\u3046\u306b<\/div>\n<div>\u73fe\u5834\u3067\u306e\u5de5\u592b\u3092\u3059\u308b<\/div>\n<div>\u00a0<\/div>\n<div>==========<\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div>\n<div>\u672c\u65e5\u306f\u3001<\/div>\n<div>\u00a0<\/div>\n<div>\u300c\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068 E-A-T \u306b\u3064\u3044\u3066\u300d<\/div>\n<div>\u00a0<\/div>\n<div>\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div>Google\u306e\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a<\/div>\n<div>\u8aac\u660e\u304c\u7d9a\u304d\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\uff5e\uff5e\uff5e\uff5e\uff5e\uff5e\uff5e\uff5e<\/div>\n<div>\u00a0<\/div>\n<div>\n<div>\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u30ea\u30bd\u30fc\u30b9\u3068\u3057\u3066\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002Google \u306b\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u9069\u5207\u306a\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u691c\u8a3c\u3057\u3001\u77e5\u898b\u3092\u63d0\u4f9b\u3059\u308b\u54c1\u8cea\u8a55\u4fa1\u8005\u3068\u3044\u3046\u5f79\u5272\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u3053\u306e\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5bfe\u3059\u308b\u5909\u66f4\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u5927\u4e8b\u306a\u3053\u3068\u3068\u3057\u3066\u77e5\u3063\u3066\u304a\u3044\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u306e\u306f\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u30da\u30fc\u30b8\u306e\u691c\u7d22\u9806\u4f4d\u3092\u5236\u5fa1\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u54c1\u8cea\u8a55\u4fa1\u8005\u306e\u30c7\u30fc\u30bf\u304c\u76f4\u63a5\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u54c1\u8cea\u8a55\u4fa1\u8005\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u306b\u3042\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af \u30ab\u30fc\u30c9\uff08\u304a\u5ba2\u69d8\u30a2\u30f3\u30b1\u30fc\u30c8\uff09\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5229\u7528\u3057\u3066\u3001Google \u306e\u30b7\u30b9\u30c6\u30e0\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u54c1\u8cea\u8a55\u4fa1\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001Google \u691c\u7d22\u3067\u306e\u63b2\u8f09\u9806\u4f4d\u3082\u6539\u5584\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u3001Google \u304c E-A-T \u3068\u547c\u3076\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u512a\u308c\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u7279\u5225\u306a\u8a13\u7df4\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u57fa\u6e96\u306f\u300cExpertise\uff08\u5c02\u9580\u6027\uff09\u300d\u300cAuthoritativeness\uff08\u6a29\u5a01\u6027\uff09\u300d\u300cTrustworthiness\uff08\u4fe1\u983c\u6027\uff09\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001E-A-T \u306e\u89b3\u70b9\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3066\u3001\u691c\u8a0e\u3059\u3079\u304d\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\uff5e\uff5e\uff5e\uff5e\uff5e\uff5e\uff5e\uff5e\uff5e<\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div>\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f<\/div>\n<div>\u3059\u3079\u3066\u82f1\u8a9e\u3067\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u304c\u3001<\/div>\n<div><a href=\"https:\/\/guidelines.raterhub.com\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/guidelines.raterhub.com\/searchqualityevaluatorguidelines.pdf<\/a><\/div>\n<div>\u00a0<\/div>\n<div>\u3053\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u3082\u3068\u306b<\/div>\n<div>\u54c1\u8cea\u8a55\u4fa1\u8005\u3068\u547c\u3070\u308c\u308b\u4eba\u305f\u3061\u304c\u3001<\/div>\n<div>Google\u306e\u691c\u7d22\u7d50\u679c\u3092\u691c\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>Google\u3082\u8ff0\u3079\u3066\u3044\u308b\u901a\u308a\u3001<\/div>\n<div>\u54c1\u8cea\u8a55\u4fa1\u8005\u304c\u691c\u7d22\u9806\u4f4d\u3092<\/div>\n<div>\u5909\u3048\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u304c\u3001\u5f7c\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3068\u306b<\/div>\n<div>\u3069\u306e\u3088\u3046\u306a\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u66f4\u304c<\/div>\n<div>\u5fc5\u8981\u304b\u304c\u691c\u8a0e\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u3001<\/div>\n<div>\u00a0<\/div>\n<div>Google \u304c E-A-T 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fe1\u983c\u6027\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u307e\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e2d\u306b\u3001<\/div>\n<div>\u5c02\u7528\u6027\u306e\u3042\u308b\u60c5\u5831\u3092\u5f15\u7528\u3059\u308b\u3053\u3068\u304c<\/div>\n<div>\u53ef\u80fd\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u3082\u4fe1\u983c\u6027\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u7814\u7a76\u8ad6\u6587\u3084\u5b9f\u9a13\u7d50\u679c\u306a\u3069\u304c\u3042\u308b\u5834\u5408\u306f\u3001<\/div>\n<div>\u52b9\u679c\u306e\u30a8\u30d3\u30c7\u30f3\u30b9\uff08\u6839\u62e0\uff09\u3068\u3057\u3066<\/div>\n<div>\u63b2\u8f09\u3059\u308b\u3053\u3068\u3082\u4fe1\u983c\u6027\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d<\/div>\n<div>\u00a0<\/div>\n<div>\u3053\u306eEAT\u306e\u8a55\u4fa1\u306f\u4e00\u671d\u4e00\u5915\u3067\u306f<\/div>\n<div>\u3042\u304c\u308a\u307e\u305b\u3093\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u5730\u9053\u306a\u52aa\u529b\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/div>\n<div>\u30b3\u30f3\u30c6\u30f3\u30c4\u91cd\u8996\u306b\u306a\u308a\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u3053\u308c\u3089\u306eGoogle\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f<\/div>\n<div>\u516c\u958b\u3055\u308c\u3066\u304a\u308a\u3001<\/div>\n<div>\u591a\u304f\u306e\u30b5\u30a4\u30c8\u304c\u65e5\u3005\u30b5\u30a4\u30c8\u306e\u66f4\u65b0\u306b<\/div>\n<div>\u52b1\u3093\u3067\u3044\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u305d\u306e\u305f\u3081\u3001\u5148\u56de\u3082\u7533\u3057\u4e0a\u3052\u307e\u3057\u305f\u304c\u3001<\/div>\n<div>SEO\u306b\u983c\u3089\u306a\u3044\u96c6\u5ba2\u3082<\/div>\n<div>\u4e26\u884c\u3057\u3066\u529b\u3092\u5165\u308c\u308b\u3053\u3068\u3082<\/div>\n<div>\u975e\u5e38\u306b\u5927\u5207\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u4eca\u65e5\u306f\u5c11\u3057\u9577\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u3002<\/div>\n<div>\u00a0<\/div>\n<div>\u6b21\u56de\u306f\u3001\u3053\u306eGoogle\u30d6\u30ed\u30b0\u306e\u6700\u5f8c\u306e\u90e8\u5206<\/div>\n<div>\u00a0<\/div>\n<div>\u300c\u63b2\u8f09\u9806\u4f4d\u306e\u56de\u5fa9\u3068\u305d\u306e\u4ed6\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u300d<\/div>\n<div>\u00a0<\/div>\n<div>\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/div>\n<div>\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u304a\u306f\u3088\u3046\u3054\u3056\u3044\u307e\u3059\uff01\u3088\u3046\u304d\u3087\u3093\u3067\u3059\u3002 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